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Opportunities in the Machine to Machine (M2M) Market

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The Opportunity to create Business Value

The value proposition is ‘generating information which can make money, improve lives or both’.

Image If sensors monitor the health of a motor vehicle and the data tracked by fleet management, intelligently identifying the cost minimizing time for service or repair, fleet managers will pay money for the service. If the power Image company can read meters remotely, it can generate accounts without needing a person to visit the site. What if sensors monitor the health of patients with severe medical conditions? The data tracked by healthcare specialists, intelligently identifying early warning signals of risk escalation, money can be saved through preventive health and even lives can be saved by faster intervention.

The Adoption Curve

By 2006, higher speed technologies are paving the way for the deployment of communications devices into more and more machines (Those technologies include 3G, HSDPA, higher speed modems and packeting techniques that compress data). Whilst forecasting is always difficult, it is not unreasonable to deduce that there is now a convergence of:

  • Higher speed communications encoders and decrypters Image
  • Accelerating deployment of wireless networks with longer distance capabilities
  • Increasingly ‘intelligent’ software
  • Demand growth for real time information and responses and
  • Increasing expectations of and use of mobile communications

Such a convergence will accelerate M2M adoption, exponentially.

Consider the possibilities

In no particular order, but as a way of expressing the exploding commercialization opportunities in M2M, examples provide a compelling illustration. Here is a quick 20.

  1. Automatic meter reading (from power to car parking)
  2. Refilling vending machines to maintain optimal inventory vs cost status
  3. Road traffic management improvements
  4. Machine breakdown prevention Image
  5. Remote security management
  6. Fleet management
  7. Livestock health monitoring
  8. Soil conditioning (by farm, paddock, row or plant)
  9. Pollution monitoring and prevention
  10. Military Asset tracking, including personnel
  11. Parking sensors to aid the driver (today) and vehicle to vehicle communication to prevent accidents or avoid traffic jams (in development)
  12. Utility security and maintenance management
  13. Product transportation tracking Image
  14. Mobile entertainment, navigation, security and communications
  15. Pay as you drive vehicle insurance
  16. 24/7 automated healthcare
  17. Mobile phone banking
  18. Payrole and penalty supervision
  19. Materials fatigue monitoring via sensors (eg in aircraft, mining equipment etc)
  20. Communications network performance monitoring, by communicating device.



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