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Advances in Strategy Development for the 21st Century

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"…the emerging challenge of global sustainability is the catalyst for a new round of creative destruction that offers unprecedented opportunities. Today’s corporations can seize the opportunity for sustainable development, but they must look beyond continuous, incremental improvements." [1]

Policy, subsidy and real demand exist in the impacts of climate change. Products, services, branding and political access will all need to understand, embrace and of course, leverage, climate change. This is a near certainty.


The time is now


Engaging fully with a wider spectrum of resources and embracing different thinking offers the prospect of far greater engagement between people and their organizational processes. It is a chance to create greater strategic, competitive advantage. But of course, like the jungle, the competitive market never sleeps.Image

Every morning in Africa a gazelle wakes up.
It knows it must run faster than the fastest lion or it will be killed.
Every morning a lion wakes up.
It knows it must outrun the slowest gazelle or it will starve to death.
It doesn’t matter whether you are a lion or a gazelle.
When the sun comes up, you better start running.


Choose your weapons


Over the course of the 20th Century, enough strategic tools were developed and improved to make strategy development a more efficient and effective task for organizations and no doubt this advance will continue – with one caveat. Just as a house cannot only be built with a hammer, no one tool provides even the remotest kind of prescription for strategy. Each contributes differently to building the organization’s future – whether of the linear variety, or the complexity leaning.

“Not all plans become patterns, nor are all patterns that develop, are planned; some ploys are less than positions whilst others are more than positions but not quite perspectives." [2]


[1] Hart S and Milstein M, Global Sustainability and the destruction of industries, Sloan Management Review Fall99 Vol 41 Iss 1 p23
[2] Mintzberg, H California Management Review Fall 1987


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